Silent Initiative is a about the success
story of a man on his endeavor, the Lamoiyan Corporation. Most of us are
already familiar with the brand Hapee Toothpaste. Behind this brand is a
remarkable story of the company and its owner.
I was unsure if what I have read was actually
a case. I never saw a sentence or even a phrase that shows an indication of a
case problem. In fact, I see it as a happy problem. The company is stable and
continuously growing in terms of its brand position. But that was not just the
highlight of the story.
Mr. Cecilio Kwok Pedro, the CEO and
President of the Lamoiyan Corporation have gone through tough times before the
Lamoiyan Corporation has stood up where it is right now. His first company,
known as Aluminum Containers, Inc. was so successful in year 1980’s.
He supplied toothpaste containers to multinational companies such as Unilever
and Colgate-Palmolive. After prosperous years, due to innovation, these
companies have switch in using aluminum containers and have used plastics
containers instead which lead Mr. Pedro to give up 200 employees and later on forced
to close the company. Mr. Cecilio Pedro’s faith in God brought him to a new
beginning. After a while, he saw an opportunity on creating a product of his
own which now known nationwide as Hapee toothpaste. The strategy of Mr. Pedro
was to attract consumers by selling the product having the same quality with
the competitors but at the lower price. Lamoiyan Corporation was able to
penetrate the market despite of tough competition.
Even before Lamoiyan Corporation has
been established, Mr. Pedro is already committed on his providing equal employment.
The company is providing employment to PWDs particularly the hearing impaired
individuals. Aside from equal employment program of the company, they are also
active in various Corporate Social Responsibility programs. Mr. Pedro’s
success story has taught me that a man does not need to be sufficient enough to extend
his hand to those in need.
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